UX writing and content that converts 

Writing words is easy. Writing the right words is hard.
That's where we come in.

Hi there, we're Copy That

We understand the episodic nature of your work and that your content needs constantly change.

(But you can call us Oline and Michelle)

Copy That offers a solution that goes with the flow, providing the perfect compromise between the full-time writers you don’t always have enough work for, and the freelancers you spend too much time getting up to speed. 


We act as a natural extension to your company, giving you two native English-speaking writers who understand and adapt to your products, processes, and people... as if we were in-house!

What we can do for you

(Just a few examples!)


UX writing
Increase conversion and help users complete desired actions in your product with words that pack a punch in small spaces.  


Content strategy
Planning, structuring and writing content from A to B, so the story of your brand becomes a cohesive whole.  


Voice and style
Pierce through the digital noise with a voice that is unique to your brand's personality and values.

"Michelle and Oline are the most talented copywriters that I’ve ever worked with. Whether you are dealing with short labels in-product, longer help articles, or a whole communication flow around a new product launch, they take their time to understand your and your user’s needs and help you craft impactful copy that communicates the why, what and how of your product."

Milena Nikolova, Director of Product Management

Get in touch

Copy That ApS

Copenhagen, Denmark

Book us for a UX writing workshop tailored to your business

© 2020 Copy That ApS | Terms and Conditions | Photography by Catrine Zorn