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UX writing and content that converts 

Writing words is easy. Writing the right words is hard.
That's where we come in.


Hi there, we're Copy That

Two global content experts with a combined 20+ years of professional experience in the tech industry.

(But you can call us Oline and Michelle)

After pioneering UX writing and localization at Trustpilot, we decided to dream bigger and spread our wings creatively by repeating that success story for other companies. That’s how our agency was born.

These days, we’ve embarked on a new adventure running our own cross-departmental content team at Monta, raising the bar high for a strong, cohesive user experience throughout the organization.

But guess what? We're not keeping everything we’ve learned to ourselves! Copy That is still here for educational purposes in the global UX and content design community, such as mentorship, workshops, etc.


So you’re always welcome to reach out to us if you want to embrace a more data- and user-driven approach; whether you're a seasoned tech industry player or a company diving into the digital scene for the first time.

What we can do for you

(Just a few examples!)


Introduction to UX writing

Learn how to make UX writing an integrated part of your company’s design framework, and how to take a more data-driven approach to content creation. 


UX writing for product-led companies
Learn how to leverage UX copy and content designers to maximize your product's performance in a modern-day discovery and delivery process.


Want a customized workshop instead?

Every company has their own unique content needs and setup. ​ That's why we offer custom workshops tailored to the specific UX copy challenges you and your team may be sitting with.

But don't take our word for it...

Get in touch

Thanks for reaching out! We'll get back to you within 24 hours.

Copy That ApS

Copenhagen, Denmark


Book us for a UX writing workshop tailored to your business

"Oline and Michelle are awesome people to work with. Insanely professional and at the same time they are just very pleasant to work with. They can help at the very practical level of actually writing copy for your product (they are really good at it). They can also help educate your own product team in writing better copy (very useful). And they also know how to design a complex copywriting set up for a large, language versioned product (super hard - save a lot of time by learning from them)."

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